Case studies

Top projects

  • Client:

    Municipality of Pioltello 

  • Project:
    Carnival Run, organization of 3 competitions 5km, 10km, 600mt dedicated to adults and children and various sport events
  • Goal:
    Promotion of green areas and sports culture
  • Marketing Activities:

    E-mailing Marketing Campaign targeting Sports Clubs of Milan and Province, Public Relations Campaign, Social Media Marketing

  • Client:
    Salomon
  • Project:
    Product Test of the new Salomon Sonic Pro, shoes designed for road running
  • Goal:

    Promote the Salomon brand, specialized in trail running, within an unusual context, the 10km road run DJ Ten Milan

  • Marketing Activities:

    Creation of a Video Storytelling set in the reality show of Madi Ventura dedicated to road runners, Social Media Campaign

  • Client:
    BV Sport Italia
  • Project:

    Product Test

  • Goal:

    Perform several outdoor tests of new compression products with special testimonials: professional trail running athletes. Use of trail running clothing during training sessions from 20km to 80km lenght, in different weather conditions, highlighting the main technical characteristics

  • Marketing Activities:

    Outdoor Video shooting, Video storytelling, Social Media Marketing Plan

  • Client:
    Madi Ventura
  • Project:

    DJ Ventura, realization of a Reality program by episodes, dedicated to the runners World. From the recruitment of 6 "potential runners" in the Parks of Milan, to their athletic training and sport nutrition education, till the first 10km road race, the DJ Ten. In each episode TRM addressed different topics such as functional tests, training program, nutrition and supplementation, clothing and shoes, competition management. At the end, for the last episode, the TRM Coaches paced the participants during their first race

  • Goals:
    Promote the use of the new Ventura products based on dried fruit and minerals before, during and after sport activities
  • Marketing Activities:

    Video shooting with Storytelling, Social Media Campaign, Articles on Corporate Website and Blog

  • Client:
    Sponsors CNR IFC and IBFN, SUISM and SANIS, INDIBA, Kiron, Raid Sahara Organization (RSO), TRM
  • Project:
    TransPyrenea Extreme
  • Goal:

    Use the TransPyrenea 900km race and 65,000mt d + to carry out the first medical-scientific research in the World on extreme endurance sports, certify endurance sports products, experiment a new training method for extreme non-stop races

  • Marketing Activities:

    Worldwide Multi-channel Offline and On-line Communication Campaign, Tour Events, Project Launch Press Conference, Promotional Video of the research and of the race, Live Tv and interviews to the athletes during the competition

  • Client:
    International Tourism Trade Fair (BIT) - Destination Sport (Fiera Milano)
  • Project:
    Create athletes and family members engagement, promote participation in the 10km Bit.Run
  • Goal:
    Increase number of visitors to the Fair-Event Destination Sport
  • Marketing Activities:
    Video shooting with Storytelling, Facebook Campaign, dedicated Facebook Page, branded Pacers to accompany the participants of the Bit.Run along the race track
  • Client:
    International trail running races with ITRA score, UTMB qualifiers
  • Project:

    Multi-channel marketing strategy development to promote Ultra Trail races > 80km

  • Goal:
    Increase registered athletes to partner competitions, Create engagement
  • Marketing Activities:
    Online Campaign on Social Media, creation of a Landing page, Blog articles, Participation in Chamonix Salon UTMB with dedicated booth and co-branded advertising material, Prize Raffle Organization
  • Cliente:
    VDA Trailers
  • Project:
    Worldwide Multi-lingual Advertising Campaign of the Tor des Gèants®
  • Goal:

    Introduce the Endurance Ultra Trail race financed by the Valle d'Aosta Region, Increase the Fan Base

  • Marketing Activities:

    Off-line multi-language campaign on the main trail running international magazines, online campaign on Facebook and Trail Running Groups, dedicated articles on the Corporate Website and Blog

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